RP_04.png

ReceiptPal

Android & iOS, Illustration, UI Design

CLIENT: NPD Group

CHALLENGE: NPD group ranks among the top market research companies in the world. Our team was asked to reinvent an older application by The NPD Group to bolster its user engagement. We redesigned the app from the ground up, name included.

IDEA: ReceiptPal is simple. Snap photos of your receipts and earn rewards! With a delightful swipe and tap interaction, earning rewards is a cinch.

Interaction Design Process

Interaction Design Process

The main interface is based on swiping cards and tapping on squares to snap receipts with the camera. The user triggers a delightful sound and animation when the user submits four receipts.

The lead developer and I ideated on user experience within our technical and logistical limitations. We solved for questions like “how will users snap a photo?” and “how will receipts be verified?”

Design

Design

I led the design effort by creating the look and feel, color scheme, and all accompanying assets, including icons and onboarding. The design is meant to feel friendly and approachable, yet look and feel like a utility app.

In order to design an app that works on virtually every mobile device, I ran the app through an Android simulator to accommodate devices that were close to square all the way to tablet.

Result

Result

Our redesign was a success, outperforming all goals for user acquisition, engagement, and loyalty set by NPD Group.