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HSBC: A Virtual Story

Android & iOS, Animation, Augmented Reality, Illustration, UI Design

CLIENT: HSBC

CHALLENGE: To celebrate its 150th anniversary, HSBC wanted to commemorate Hong Kong’s history with an app. 

IDEA: Explore HSBC’s long and rich heritage through the augmented reality experience at HSBC’s 1 Queen’s Road Central building.

ROLE

ROLE

I designed the initial UI used in our pitch to HSBC. Once approved, I created additional UI, instructional animations, scannable illustrations, and digital and large scale print advertisements.

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